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8 Steps to Manage Transgressions and Rebuild Trust with a Brand

Shailendra Pratap and Shalini Sarin Jain have co-authored a groundbreaking book titled Managing Brand Transgressions: 8 Principles to Transform Your Brand, offering a comprehensive roadmap for navigating brand crises, with numerous real-world case studies from the past 50 years.

August 30, 2024

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Game Changer

Army veteran Heidi Lee’s passion for the business of sports is driving her success

July 17, 2024

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Welcome to the Class of 2024!

We are celebrating the amazing achievements of almost 1,800 newly-minted UW Tacoma degree holders.

June 6, 2024

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UW Tacoma Joins National Engineering Network

UW Tacoma has been accepted into KEEN, the Kern Entrepreneurial Engineering Network, dedicated to training engineers to have an entrepreneurial mindset.

March 20, 2024

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Indonesian Delegation Visits UWT Sports Enterprise Management

The State Department visitors were from the Indonesian Ministry of Sport, national sports associations, youth sports leagues, and athletic events planning committees. They will be a critical part of a team looking to bring large-scale events, like the World Cup, to Indonesia.

March 5, 2024

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NIL: Then and Now

The adoption of NIL in 2021 expanded the ability of all athletes to profit from their personal performance. Giving them more control over their financial future and enhancing their marketing potential through brands and other marketplace opportunities not yet determined.

January 29, 2024

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Doing Good by Doing Business

While still a student, Raihab Baig, '20, embraced the idea of corporate responsibility and now shares her passion as a recruiter and advisor for the Milgard School of Business.

December 19, 2023